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The world is moving faster every day — AI, markets, culture.
Instead of sifting through the noise, here’s your shortcut: quick insights you can actually use.Welcome to DAMOUSLY — your daily edge in business and growth.
🌟 Today’s Highlights:
Reddit Partners With G2 To Help Software Brands Reach Users.
Google Launches AI Tool To Assist SMBs in Creating Brand Promotions.
Stop losing leads — build AI-powered funnels that actually convert.
💡 Today’s Insight: Your ads don’t fail because of targeting or budget, they fail because your offer isn’t irresistible.
Unlocking Incrementality: A Guide for Marketing Success
In today's chaotic marketing landscape, brands need a reliable way to measure what works and what doesn't. Incrementality is the answer.
This free ebook, “Unlocking Incrementality: A Guide for Marketing Success,” will teach you everything you need to know about incrementality, from the basics to advanced strategies.
Inside, you’ll learn:
What incrementality is and why it matters: Understand how it differs from traditional attribution and why it’s essential for modern marketers.
How to measure and test incrementality: Explore proven methods like geo experiments and conversion lift testing.
How to optimize your marketing spend: Identify your most impactful channels and allocate your budget with confidence.
Real-world success stories from top brands: See how leading brands use incrementality to drive growth and improve ROI.
⚡️ Today’s Headlines ⚡️
-Reddit partnered with G2 to help B2B software brands reach buyers by linking G2 profiles with Reddit Pro tools. The collaboration lets companies track keywords, join discussions, and turn G2 reviews into Reddit ads, boosting visibility as AI changes how people buy software.
-Pomelli is a new AI tool from Google Labs in partnership with DeepMind that helps small-to-medium businesses generate on-brand marketing campaigns. It works in three steps: build a brand “Business DNA” by analyzing your website, generate tailored campaign ideas, then edit and download high-quality branded assets. The public beta is available in the US, Canada, Australia and New Zealand, in English only for now.
-Create High-Converting Funnels 🚀 Turn visitors into customers with interactive landing pages & forms. Build everything by drag & drop + AI chat — no coding needed.👉 Build Your Funnel Free.
🚨 Automate yourself appearing on Hundreds of Great Podcasts
If you're an entrepreneur of any kind, frequent podcast guesting is the NEW proven & fastest path to changing your life. It's the #1 way to get eyeballs on YOU and your business. Podcast listeners lean in, hang on every word, and trust guests who deliver real value (like you!). But appearing on dozens of incredible podcasts overnight as a guest has been impossible to all but the most famous until now.
Podcast guesting gets you permanent inbound, permanent SEO, and connects you to the best minds in your industry as peers.
PodPitch.com is the NEW software that books you as a guest (over and over!) on the exact kind of podcasts you want to appear on – automatically.
⚡ Drop your LinkedIn URL into PodPitch.
🤖 Scan 4 Million Podcasts: PodPitch.com's engine crawls every active show to surface your perfect podcast matches in seconds.
🔄 Listens to them For You: PodPitch literally listens to podcasts for you to think about how to best get the host's attention for your targets.
📈 Writes Emails, Sends, And Follows Up Until Booked: PodPitch.com writes hyper-personalized pitches, sends them from your email address, and will keep following up until you're booked.
👉 Want to go on 7+ podcasts every month and change your inbound for life? Book a demo now and we'll show you what podcasts YOU can guest on ASAP:
💡 Today’s Insight 💡
🔧 The 5-Part Framework of an Irresistible Offer
Every successful offer nails these five elements: Damously GROWTH
Transformation – What changes in the customer’s life after buying? Paint the before vs after.
Motivation – What’s the real reason they want this? Not “lose weight”, but “feel confident and energetic”.
Mechanism – What makes your product or service unique? Why does it work?
Value Exchange – Why does the customer feel they’re getting more than what they give up?
Proof – How do they know it’s real? Testimonials, case-studies, guarantees.
Example
Weak: “Buy our fitness app.”
Strong: “Get fit in 30 days with short daily workouts you can do from home — risk-free with a 14-day money-back guarantee.” Damously GROWTH
See how the second version ticks all five boxes.
🚫 Common Mistake: Relying on Discounts
Many founders assume that “20% OFF” is an offer. But discounts alone often:
cheapen your brand,
train customers to wait for a sale,
lock you into a race-to-the-bottom. Damously GROWTH
Instead: structure the deal so the customer feels like they’re winning big — e.g., bonuses, unique bundles, guarantees, exclusivity.
✅ Quick Win Ideas You Can Test Today
Here are three simple tweaks you can apply right now: Damously GROWTH
Add a free bonus: e.g., with a course, give a ready-made template/checklist that saves hours.
Offer a risk-free trial or guarantee: e.g., 30-day money-back policy to crush objections.
Create a bundle deal: e.g., “Buy 2, get 1 free” or tiered savings (Spend $X → save Y%).
Each of these makes your offer stronger by lowering risk, increasing perceived value, or activating the “insider deal” psychology.
🏁 Today’s Action for You
Pick your main offer.
Rewrite it using the 5-part framework (Transformation, Motivation, Mechanism, Value, Proof).
Then pick one of the Quick Win tweaks above and implement it.
Questions to ask yourself:
Am I showing a clear transformation?
Am I tapping into the customer’s true motivation?
Am I removing risk and stacking value?
Am I providing proof?
Do this, and your next campaign will need the ad to do less heavy lifting — the offer will carry much of the load.
Make Every Platform Work for Your Ads
You’re running an ad.
The same ad. On different platforms. Getting totally different results.
That’s not random: it’s the platform effect.
So stop guessing what works. Understand the bit-sized science behind it.
Join Neuroscientist & Neurons CEO Dr. Thomas Ramsøy for a free on-demand session on how to optimize ads for different platforms.
Register & watch it whenever it fits you.