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Stay ahead of the curve with today’s DAMOUSLY edition – bringing you fresh e-commerce trends, AI breakthroughs, and practical growth tips for 2025.
🌟 Today’s Highlights:
X Launches Paid “Boost” Option for Posts
The Proposed US TikTok Deal Could See the White House Influence In-App Trends
Facebook Dating Adds Features to Address Swipe Fatigue
**“Black Hat Prompt Tricks: How Invisible Inputs Are Ripping through AI’s Defenses 🚨”
💡 Today’s Insight: Why MOFU Keywords Can Be a Game-Changer for Your Lead Nurturing Strategy
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⚡️ Today’s Headlines ⚡️
-X (formerly Twitter) launched a paid "Boost" feature for Premium iOS users. They can pay $50 to $1,000 to increase post reach from 11,000 to over 500,000 impressions. The feature targets premium users despite most platform users rarely posting.
-The TikTok deal will put Americans in control, with six of seven board members overseeing U.S. operations. Oracle will manage data and security, while the U.S. will control the app’s algorithm. The White House is confident the deal is finalized, aiming to keep TikTok accessible to its 170 million U.S. users while addressing national security concerns.
-Facebook Dating added two new features to reduce swipe fatigue: a dating assistant that helps users find personalized matches and improve their profiles, and Meet Cute, which automatically pairs users with surprise matches weekly. These features aim to make dating simpler and more enjoyable without endless swiping. They are gradually rolling out in the US and Canada.
-Hidden prompt injection hides commands inside content to trick AI, but modern models now detect and ignore them. This makes black-hat tactics ineffective, shifting focus toward transparency and high-quality content.
💡 Today’s Insight 💡
You’ve likely heard of TOFU (Top-of-Funnel) and BOFU (Bottom-of-Funnel) content strategies in SEO. But there’s an underused sweet spot in between — MOFU, or Middle-of-Funnel content. Understanding and leveraging MOFU keywords could be what helps your prospect move from “just curious” to “ready to buy.”
What Are MOFU Keywords?
MOFU keywords are the terms people search when they’ve identified a problem and are now evaluating solutions. They aren’t just hunting for information (which is TOFU), nor are they ready for purchase or comparison of brands yet (BOFU). They’re deciding: What type of solution is right for me? For example:
“Best coffee subscription vs store bought”
“CRM with WhatsApp integration”
“Marketing automation for SaaS”
Why They Matter
Higher Conversion Potential – MOFU leads know enough to compare. They aren’t just browsing; they’re shopping around. That makes them more qualified, and thus more likely to become customers.
Less Competitive Than BOFU – Since many brands focus most on bottom-of-funnel, there’s an opportunity to own MOFU queries before customers land with a competitor.
Stronger Long-Term Traffic & Authority – MOFU content helps build credibility. It often brings more backlinks, and by answering the evaluation-stage questions well, it helps your site become a go-to voice.
What Types of MOFU Keywords Work Best
Comparison keywords (“vs”, “compare”) — great for people weighing options.
Best-of or ranked lists — e.g. “Best tools for …” or “Top software for …”
Feature-driven searches — when someone knows what function they need.
Industry-specific solutions — pairing the problem and the field, like “software for freelancers” or “inventory management in coffee shops.”
Pain-solution searches — people looking for how to solve a specific issue, with the expectation of seeing practical advice.
Best Practices for MOFU Content
Match content to user intent: If someone searches for “best coffee grinders under $100”, they expect a list with prices, pros & cons—not a general history of grinders.
Use structured formats: comparison tables, FAQs, feature grids, bullet points. Those help people evaluate quickly.
Include trust signals: case studies, transparent processes, author credentials, user reviews. These help prove that you truly understand the field.
Add soft CTAs (calls to action): free trials, downloadables, demos, guides — not “buy now”. You’re gently guiding rather than pushing.
How to Measure Success
MOFU content’s impact isn’t always immediately visible in sales. Key metrics include:
Assisted conversions: How often MOFU pages show up in the journey before a conversion, even if they aren’t the final touch.
Engagement metrics: time on page, scroll depth, bounce rate, pages per session — these should be better than for basic TOFU content.
Effect on sales velocity (B2B) or average order value (B2C): Are those who consume MOFU content converting faster, or buying higher-value product packages?
Bottom line: If you skip MOFU keywords, you’re missing the chance to influence prospects before the final decision — while they still feel open to persuasion. Start integrating MOFU content now, and you’ll likely see stronger leads, more conversions, and a more resilient brand presence