In partnership with
|
If this isn’t relevant to you, feel free to unsubscribe anytime (no hard feelings).
But if it is → welcome aboard. You’re in the right place.
1. The 3X Upsell Rule
A single sale should never be the end of the journey.
Here’s the 3X Upsell framework:
Immediate upsell: Offer a premium or bundle right after purchase.
Post-purchase offer: Send a follow-up a few days later with a time-limited deal.
High-ticket backend: Introduce your premium coaching, consulting, or DFY service after trust is built.
This ladder turns $50 customers into $500 customers without needing extra traffic.
2. The Recurring Revenue Model
One-time sales make you broke. Recurring revenue makes you rich.
Memberships, SaaS tools, coaching retainers—anything customers pay for monthly turns spikes of income into predictable cash flow.
Even a simple $9/month add-on, scaled to 1,000 customers, means an extra $9,000/month on autopilot.
3. Price Anchoring for Bigger Sales
People rarely know what something “should” cost. They compare prices you give them.
Offer three tiers:
A low-ticket option ($99 ebook)
A core product ($997 flagship course)
A premium package ($4,997 VIP coaching)
Most people will choose the middle, raising your average order value instantly.
Looking for unbiased, fact-based news? Join 1440 today.
Join over 4 million Americans who start their day with 1440 – your daily digest for unbiased, fact-centric news. From politics to sports, we cover it all by analyzing over 100 sources. Our concise, 5-minute read lands in your inbox each morning at no cost. Experience news without the noise; let 1440 help you make up your own mind. Sign up now and invite your friends and family to be part of the informed.
4. The 28-Day Cash Surge
Every 90 days, run a cash play:
A weekend flash sale
A bundle offer
A holiday promotion
It injects fast cash into your business without relying on new customers.
5. The Value Ladder
The best businesses build a ladder of offers:
Free lead magnet → $27 mini-course → $297 main product → $2,997 mastermind
Each step warms people up for the next. Customers climb higher, spend more, and stay longer.
6. Retention Machines
Acquiring new customers is expensive. Retaining old ones is cheap.
Simple retention strategies:
Surprise gifts or bonuses
Private community access
VIP loyalty discounts
Retention = higher LTV with zero ad spend.
7. Referral Loops
Happy customers can become your best salespeople.
Incentivize sharing:
“Bring 3 friends, get 1 month free.”
Affiliate payouts or credit bonuses.
One customer can turn into three… then nine… then 27. That’s exponential growth.
8. The High-Ticket Backend
The big money lives at the top end of your offer ladder.
Once customers trust you, offer premium options: done-for-you services, private consulting, enterprise packages.
One $10,000 client = 200 low-ticket customers combined.
Key Takeaway
LTV is leverage.
When every customer is worth more, you can:
Spend more on ads
Outbid competitors
Scale profitably without stress
Run the Crazy 8 Plays, and watch your revenue per customer go through the roof.