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“The Funnel Stages Explained in 5 Minutes”
I just finished the Funnel Mapping Blueprint—a powerful guide that shows how to turn random content into a systematic revenue engine.
Here’s the full book distilled into 5 minutes 👇
1. Why Funnels Matter
Most businesses create disconnected content (blogs, emails, posts).
The result? Traffic without sales.
A content funnel fixes this by mapping the right content to the right stage of the buyer’s journey.
2. The 3 Funnel Stages
TOFU (Awareness):
Buyers ask: “Do I have a problem?”
→ Use blogs, social posts, videos to educate and spark curiosity.MOFU (Consideration):
Buyers ask: “What solutions exist?”
→ Use guides, newsletters, comparisons, webinars to build trust.BOFU (Decision):
Buyers ask: “Why should I buy this now?”
→ Use demos, ROI calculators, case studies, testimonials to reduce risk.
3. Build Your Funnel Backward
Start from revenue goals, not random content.
Example:
Revenue goal = $1M
Deal size = $25k
Customers needed = 40
Conversion math = how many SQLs, MQLs, and visitors are required.
This ensures every content piece supports real business targets.
4. Map the Buyer’s Journey
At each stage, note:
Key question (What do they need answered?)
Emotions (Curious, evaluating, risk-averse)
Info needed (Education, comparisons, proof)
Objections (Why they might say no)
5. Audit Your Content
List what you already have (blogs, guides, videos).
Map each piece to TOFU, MOFU, or BOFU.
Spot gaps where buyers drop out.
“Traffic but no trust” → Missing MOFU content
“Trust but no trigger” → Missing BOFU proof
6. Fill the Gaps & Plan Ahead
Prioritize high-impact, easy-to-create assets (like comparison guides or testimonials).
Create a 90-day roadmap: what to publish weekly, who owns it, how success is measured.
7. Measure & Optimize
Track KPIs at each stage:
TOFU: traffic, engagement, TOFU→MOFU rate
MOFU: downloads, nurture engagement, MOFU→BOFU rate
BOFU: demo requests, purchases, win rate
Use a dashboard and keep improving weak stages.
8. Extend Beyond the Sale (Flywheel)
A funnel doesn’t end at purchase. Add:
Onboarding (guides, checklists)
Adoption (training, feature use)
Expansion (upsells, ROI tools)
Advocacy (referrals, testimonials, community)
🎁 Free Gift
🚀 Download the Funnel Blueprint + Case Study→ https://damously.gumroad.com/l/funnel-ebook
The takeaway:
A funnel isn’t theory—it’s a system.
Start with revenue, align content to each stage, measure relentlessly, and your content stops being “random” and starts printing revenue.
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See you in the next issue ✌️
—Damously
