In partnership with
The world is moving faster every day — AI, markets, culture.
Instead of sifting through the noise, here’s your shortcut: quick insights you can actually use.Welcome to DAMOUSLY — your daily edge in business and growth.
🌟 Today’s Highlights:
Google Merchant Center adds “Creative Content” section with video assets.
Snapchat Posts Strong Revenue Result, Though Challenges Are Coming.
WhatsApp Plans to Allow Usernames From Next Year.
Google AI Overviews drive 61% drop in organic CTR, 68% in paid.
💡 Today’s Insight: “LinkedIn’s Full-Funnel Retargeting Just Changed B2B Advertising Forever”
CTV ads made easy: Black Friday edition
As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting — plus creative upscaling tools that transform existing assets into CTV-ready video ads. Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.
⚡️ Today’s Headlines ⚡️
-Google Merchant Center added a new “Creative Content” section letting brands upload and link video assets directly to their products. These videos sync automatically with Google Ads, improving ad creatives and product visibility. The feature supports sources like YouTube, TikTok, and brand websites, helping merchants boost engagement across Google surfaces.
-Here’s a summary of the Snapchat Q3 2025 earnings article from Social Media Today:
Snapchat’s daily active users reached 477 million (up ~8 million from Q2), and monthly active users hit 943 million. Revenue came in at about $1.5 billion, driven by growth in SMB advertisers and improvements in its ad targeting.
However, growth is plateauing in mature markets (U.S. & Europe), policy-changes around age verification may hurt engagement, and rising costs—especially with the upcoming AR “Specs” hardware push—pose risks to the business.
-WhatsApp is introducing usernames so that users and businesses no longer need to rely solely on phone numbers for identification, improving privacy and branding.
Businesses must update their systems (CRM, APIs, etc.) by June 2026 to handle the new “business-scoped user ID” alongside traditional phone numbers.
No exact launch date has been confirmed yet, but the rollout will begin next year and is considered “one of our most requested features”
-A new study shows Google’s AI Overviews are causing major drops in website traffic, with organic CTR down 61% and paid CTR down 68% on affected searches. Even queries without AI Overviews saw a 41% decline in clicks, as users increasingly find answers directly on Google. Marketers are urged to shift focus from click-based metrics to brand visibility and engagement within AI results.
💡 Today’s Insight 💡
In today’s B2B landscape, running generic ads simply won’t cut it — you need a strategy that follows your prospect through every stage of their journey. The latest guide from Search Engine Land shows how LinkedIn Ads’ retargeting features can be layered to support cold, warmed, and ready-to-buy audiences.
Key Takeaways
Use LinkedIn’s Matched Audiences and Insight Tag to build retargeting segments: website visitors, video engagers, document downloaders, and more.
Map ad creatives and messaging to the funnel stages:
Top-of-Funnel (TOFU): Informative content, brand awareness
Middle-of-Funnel (MOFU): Case studies, webinars, solution-oriented content
Bottom-of-Funnel (BOFU): Demos, offers, direct conversion calls
Exclude audiences who’ve already converted, set frequency caps and avoid ad-fatigue for better ROI.
Why It Matters for You
Since you’re building a newsletter + digital product funnel, and targeting B2B niches like AI for local businesses and e-commerce growth, this layered retargeting strategy can help you:
Drive awareness of your newsletter to a cold professional audience
Then retarget those who engaged (quiz takers, ad clickers) with deeper offers (PDFs, tools, paid services)
Finally, push your high-value product/service to those who showed strong intent
⚙️Actionable Steps This Week
Install LinkedIn Insight Tag across your landing pages + thank-you pages.
Define and build your funnel stages: e.g., Stage 1 = quiz takers, Stage 2 = PDF downloaders, Stage 3 = paid product buyers.
Create tailored ad sets per stage:
Stage 1: “Did you know…?” awareness video about AI agents for local businesses
Stage 2: “See how others are using AI to scale side-hustles” webinar ad
Stage 3: “Ready to get hands-on? Book your demo/service” BOFU offer
Set exclusions so Stage 2 doesn’t show ads to Stage 3 converts.
Monitor metrics per stage: cost-per-lead (CPL), lead-to-sale conversion, and lifetime value (LTV) of converted users.
💡 Final Thought
Executing a full-funnel retargeting approach on LinkedIn will give you a horsepower boost in your B2B growth machine — from newsletter acquisition to digital product sales to SaaS upsells. Use this framework to complement your quiz funnel strategy and deliver a more refined marketing machine in line with the principles from Alex Hormozi (Value > Transaction, Retention, Price Raise).
Make Every Platform Work for Your Ads
You’re running an ad.
The same ad. On different platforms. Getting totally different results.
That’s not random: it’s the platform effect.
So stop guessing what works. Understand the bit-sized science behind it.
Join Neuroscientist & Neurons CEO Dr. Thomas Ramsøy for a free on-demand session on how to optimize ads for different platforms.
Register & watch it whenever it fits you.