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Stay ahead of the curve with today’s DAMOUSLY edition – bringing you fresh e-commerce trends, AI breakthroughs, and practical growth tips for 2025.
🌟 Today’s Highlights:
OpenAI is staffing up to turn ChatGPT into an ad platform
Threads Is Growing Faster Than X and Bluesky
Meta’s new no-ads subscription in the UK could shrink ad reach and force advertisers to rethink targeting and budget strategies.
💡 Today’s Insight: How We Identified, Analyzed, and Solved the Biggest Scaling Challenge That Slowed Our SaaS Growth.
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⚡️ Today’s Headlines ⚡️
-OpenAI is hiring engineers to build a ChatGPT ad platform, aiming to let advertisers run campaigns directly inside ChatGPT. The role involves creating ad management tools, real-time tracking, and analytics to monetize ChatGPT’s 700M weekly users. This marks OpenAI’s move to turn ChatGPT into a paid marketing channel alongside traditional ad platforms.
-Meta is rolling out a no-ads subscription in the UK for Facebook and Instagram, priced at £2.99/month on the web and £3.99 on mobile, with discounts for additional accounts. This option allows users to remove ads completely, potentially reducing the ad-reachable audience for marketers. As a result, advertisers may need to rethink targeting strategies and budgets to adapt to the smaller pool of ad-supported users.
-Threads, Meta’s text-based app, has grown rapidly to 320M monthly active users, adding 200M in the past year and surpassing Bluesky while approaching X’s scale. X’s growth has slowed with less reliable metrics, while Bluesky remains niche with limited momentum. For marketers, this shift positions Threads as a high-potential platform, X as one to monitor closely, and Bluesky as suitable only for niche or experimental campaigns.
💡 Today’s Insight 💡
This was the exact challenge of a software company we consulted in Q4 2025.
They were sending thousands of outbound emails and calls each month… but reply rates were less than 1%, even though the data was clean and from trusted sources.
When I reviewed their outreach, I noticed the messages were too generic — no competitive advantage, no proof, no pain points tied to their ideal customer profile. That’s when I knew:
👉 They didn’t have a clear Go-To-Market (GTM) Strategy.
What is a GTM Strategy & Why Does It Matter?
Think of it as the growth operating system for your company.
It answers the critical questions:
Who exactly are you selling to?
What problem do you solve?
Why should they care?
What’s your promise?
How and when do you reach them?
How do you turn interest into loyal customers and expand after the first sale?
Without these, you’re just guessing. With them, everything connects and compounds into growth.
How to Know What to Offer B2B (Building Your GTM Strategy)
Here’s a simplified roadmap:
1. Define Your Market
Map TAM / SAM / SOM.
Choose the top 3 segments, then start with the one with urgent, measurable pain and budget.
2. Ideal Customer Profile (ICP) & Buying Center
Define ICP criteria (geo, industry, firmographics, tech stack, triggers).
Map buying roles (initiator, user, decision maker, influencer).
3. Problems, Pain Points, Solutions
List the key problems you solve for your ICP.
Show the financial impact if those problems stay unsolved.
4. Positioning
Be clear who you are to your ICP.
Example: For [ICP] struggling with [problem], we deliver [solution + outcomes]. Unlike competitors, we [unique proof/advantage].
5. Value Proposition & Offers
Create measurable promises tied to outcomes.
Build packages (Good/Better/Best).
Add irresistible entry offers (POV, pilot, guarantee).
Price on value delivered, not hours worked.
6. Proof System
Case studies, ROI calculators, benchmarks.
References, testimonials, policies to make contracts faster and lower risk.
7. GTM Motion
Pick one main motion (Sales-led, PLG, Partner-led, etc.).
Support with channels (events, content, communities, partners).
Warm outbound beats cold every time.
8. Messaging Matrix
Align messages with buyer journey:
Unaware → Problem Aware → Solution Aware → Product Aware → Most Aware.Prepare objections bank, hooks, subject lines, and quick value pitches.
9. Outbound Architecture
Start with 200–300 accounts based on ICP triggers (hiring, funding, regulation).
Multi-channel sequence (email, LinkedIn, phone, VM, assets) over 18–24 days with at least 20% true personalization.
10. Revenue Process & SLAs
Define clear funnel stages (MQL → SAL → SQL → Won).
Align handoffs between MKT/SDR/AE/CS with dashboards + KPIs.
Key Takeaways
✔ It’s not about sending more messages — it’s about sending the right message to the right ICP at the right time.
✔ Outbound is just a distribution tactic — not a strategy by itself.
✔ Invest more in the foundation (the iceberg below the surface), and the top-line metrics will improve naturally.
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The biggest blockers slowing others down—and how to avoid them
A 2025 action plan to upgrade your own AI strategy
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Learn what’s working now, and what’s next.