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The world is moving faster every day — AI, markets, culture.
Instead of sifting through the noise, here’s your shortcut: quick insights you can actually use.Welcome to DAMOUSLY — your daily edge in business and growth.
🌟 Today’s Highlights:
OpenAI launches ChatGPT Atlas, starting a battle of web browsers
LinkedIn’s New Rules for B2B Marketing Measurement .
“AI SEO on Autopilot: Rank Higher, Faster, Smarter 🚀”
💡 Today’s Insight: Discover how smart B2B brands use YouTube to lower lead costs, boost intent, and turn video views into real pipeline growth.
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⚡️ Today’s Headlines ⚡️
-OpenAI launched ChatGPT Atlas, a smart web browser that lets users chat with ChatGPT while browsing to summarize, rewrite, and explore content. It includes AI-powered search tabs (Web, Images, Videos, News) that appear to use Google Search, not Bing.
-LinkedIn’s new infographic guide emphasizes how B2B marketers must modernize their measurement systems as buying journeys grow longer and more complex. It advocates shifting from last-click attribution to a multi-touch model that values awareness, engagement, and long-term impact across channels. The guide also outlines how to align KPIs with each funnel stage to prove marketing’s true influence on revenue.
👉 Discover all insights in the full article here
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💡 Today’s Insight 💡
For years, YouTube has been seen as the home of viral content, tutorials, and consumer ads. But according to a recents reports, B2B marketers who ignore YouTube are leaving serious growth on the table.
🚀 The Hidden B2B Power of YouTube
YouTube isn’t just for entertainment — it’s where decision-makers actually spend time researching solutions before they ever book a call. By adding targeted video ads to their funnel, brands are seeing:
25–47% lower CPLs compared to running search ads alone.
Higher engagement from high-intent audiences.
Better brand recall that strengthens downstream conversions.
🎯 Case Study #1: Enterprise SaaS Brand
A large B2B SaaS company layered YouTube video campaigns onto its Google Search ads.
Result?
Leads from combined campaigns cost 32% less per conversion, and overall volume increased without higher spend.
The videos were short (15–30 seconds), direct, and laser-targeted toward custom intent audiences — people already searching for competitor tools or similar services.
🧩 Case Study #2: Local B2B Business
A regional service provider added localized YouTube campaigns to boost visibility in key zip codes.
By targeting specific industries and job titles, they reduced their CPL by 47% while increasing site engagement by nearly double.
💡 What Smart B2B Marketers Are Doing
Here’s what separates winners from time-wasters on YouTube:
Use Custom Segments: Build your targeting from high-performing search keywords. Avoid broad, in-market audiences unless you have a large budget dedicated to awareness.
Leverage First-Party Data: If you have customer lists or other first-party audiences, use them to create lookalike audiences for Demand Gen campaigns to find similar users.
Be Precise with Geo-Targeting: Don't waste spend on irrelevant regions. Carefully select countries, cities, or even specific areas of a city that match your ideal customer profile.
Create Short, Branded Videos: Your videos should be no more than 15–30 seconds long. Crucially, include your brand name and logo within the first few seconds to capture attention immediately.
Optimize for Views: Use a Target Cost Per View (CPV) bid strategy. In one case study, this allowed the advertiser to achieve a CPV below $0.01, maximizing message delivery to the target audience.
Vary Your Creative: Use multiple videos to prevent ad fatigue and keep your message fresh. Even slight variations in your ads can help maintain viewer engagement over time.
📈 Damously Takeaway
YouTube isn’t replacing Google Search — it’s supercharging it.
When used together, they create a full-funnel system: YouTube drives intent → Search captures demand → CRM closes the loop.
So next time you plan your ad budget, don’t just invest in clicks — invest in attention.
Stay data-driven,
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