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Stay ahead of the curve with today’s DAMOUSLY edition – bringing you fresh e-commerce trends, AI breakthroughs, and practical growth tips for 2025.
🌟 Today’s Highlights:
TikTok Unveils New Tools To Highlight Charitable Causes
Instagram is cracking down on its teen protection features
The Origins of SEO: Why GEO, AIO & AEO Face the Same Identity Crisis”
💡 Today’s Insight: How Two 22-Year-Olds Built a Multi-Million Dollar Skincare Brand
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⚡️ Today’s Headlines ⚡️
-TikTok launches Change Makers 2025, supporting 50 creators and nonprofits driving real social impact.New donation stickers let users easily fundraise for charitable causes directly on TikTok.A built-in donation hub boosts visibility and engagement for all charity campaigns.
- Instagram is making moves to tighten up its teen protection features.The updated AI detection will automatically limit interactions with certain accounts when it determines that the user is under 18.
-Dive into the fascinating backstory of how “SEO” got its name — and discover how today’s buzzwords like GEO, AIO and AEO are wrestling with the same struggles over credit, meaning, and acceptance.
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💡 Today’s Insight 💡
When Manny and James launched Ayla Skin in January 2018, they didn’t have deep pockets or a big team. What they did have was:
$15K each in savings
A single hero product: the Australian Pink Clay Mask
And a formula for spotting winning products before anyone else
In just nine months, they went from packing orders at home to being stocked in 437 Priceline stores across Australia.
The Secret? One Hero Product + Laser Focus
Instead of launching with multiple products, Manny and James started with just one.
They ordered 3,000 units of the clay mask.
Sent samples to micro-influencers (1K–3K followers) for authentic reviews.
Scaled credibility by landing major retail distribution before going heavy on paid ads.
This strategy slashed customer acquisition costs and boosted brand trust dramatically.
How They Find Winning Products
The duo uses a simple but powerful system:
Research social media trends on TikTok, Instagram, Pinterest, and YouTube.
Check Google Trends & Analytics for traffic and growth patterns.
Look for gaps in the market—products with demand but little supply.
Add a unique twist to stand out (e.g., rose scent, better quality, branding).
They’ve applied this to everything from charcoal teeth whitening kits to men’s board shorts—and it works every time.
Key Lessons for Entrepreneurs
Start small, scale fast: One hero product beats launching with 5 products at once.
Use micro-influencers: Small audiences = higher trust and authenticity.
Act quickly: Waiting too long? Someone else will launch before you.
Embrace failure: Every mistake is a stepping stone, not a setback.
As Manny puts it:
“Mindset is just as important as execution. We weren’t chasing millions—we were chasing our first sale.”
Takeaway
If you want to launch your own product:
Pick one trending product
Validate it with low-cost influencer marketing
Scale after your first success, not before
That’s how two college kids turned a pink clay mask into a household name.
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