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🌟 Today’s Highlights:
Pinterest Adds Controls to Reduce AI Content in Feeds
Google opens Shopping Ads to physical goods subscriptions
“AI SEO on Autopilot: Rank Higher, Faster, Smarter 🚀”
💡 Today’s Insight: How to Produce 100 Ads a Week (Without Burning Out).
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⚡️ Today’s Headlines ⚡️
-Pinterest has launched new “GenAI interests” toggles that let users reduce AI-generated content in their feeds. With these controls, users can opt out of AI pins in specific categories to see more authentic, human-created posts. The update reflects Pinterest’s response to user concerns about AI dominance, aiming to improve personalization and trust on the platform.
-Google has introduced a new option allowing U.S. merchants to promote physical goods subscriptions directly in Shopping Ads. By adding a subscription_cost attribute to their product feeds, sellers can advertise recurring purchases across categories like personal care, pet supplies, apparel, and more. This update enables brands to build loyalty and drive consistent, repeat revenue while offering shoppers convenient subscription-based purchasing.
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💡 Today’s Insight 💡
When I first started running ads, I thought success came down to one thing: finding “the perfect ad.”
So, every month, I’d spend days scripting, designing, and editing five brand-new ads.
They’d perform okay… for a week. Then results would drop.
It wasn’t that my ads were bad — it’s that I wasn’t producing enough of them.
Then I watched Alex Hormozi’s ad team.
They were producing new creatives every single day — sometimes hundreds per month.
That’s when it clicked: ads that scale aren’t created — they’re assembled.
💡 The Big Idea: Ads Are Built Like Machines
Most businesses hit an ad ceiling not because their market is saturated, but because their creative pipeline is.
If you only produce a handful of ads, the algorithm burns through them fast. You’re stuck guessing what works.
But when you treat ad creation like an assembly line, everything changes.
Hormozi calls this “The Ad Assembly Process.”
Instead of creating one ad from scratch, you create parts — then remix them into hundreds of variations.
⚙️ Step 1: Break the Ad Into 3 Parts
Every winning ad has three components:
Hook – the first 3 seconds that stop the scroll.
Meat – the story, demo, or main value message.
CTA – the invitation to act.
Most creators build all three together, which limits output.
Instead, build each part independently and mix them later.
If you write 50 hooks, record 5 “meats,” and 3 CTAs — that’s 50 × 5 × 3 = 750 potential ads.
That’s how Hormozi and his team produce hundreds of ads per week.
🧠 Step 2: Spend 80% of Time on Hooks
Hormozi says: “Six-pack ads are made in the kitchen, not the gym.”
In other words: 80% of the work happens before recording — in research.
Spend most of your creative time finding and testing hooks, because if people don’t stop scrolling, nothing else matters.
Where to find them:
Past winners: reuse old hooks that crushed before.
Free content: turn your top-performing tweets, posts, or reels into ad hooks.
Competitor ads: watch what gets engagement.
Trending formats: copy the rhythm, not the script.
Write 50 hooks a week — even if only 5 hit, that’s 5 new winners you didn’t have before.
🎬 Step 3: Film in Batches
Instead of filming one ad at a time, block out one content day per week.
Here’s the system:
Record 3–5 “meat” videos (core message).
Record 5–10 different CTAs.
Use your list of 50 hooks to shoot quick intros and cut-ins.
You’ll end up with 60–100 clips. Then, your editor or AI tools (like OpusClip or Descript) can combine them into endless variations.
This process turns “ad creation” into ad assembly.
💰 Step 4: Test Like a Scientist
Once you have your ad library, test in small batches:
10 new ads per week.
Let each run for 3–5 days.
Kill the losers fast. Scale the winners.
The goal isn’t to predict what works — it’s to let the data pick the winners for you.
🧩 Step 5: Build Your Ad Database
Keep every ad you make organized by:
Hook type (curiosity, shock, humor).
Offer type (core, upsell, downsell).
Outcome (click-through rate, cost per result).
Over time, you’ll see patterns. Some hooks work across all products. Some CTAs always outperform.
This becomes your Ad Bible — the secret library that fuels your next 1,000 ads.
🚀 Action Steps for This Week
Write 50 new hooks today.
Film 3 “meat” videos and 3 CTAs tomorrow.
Assemble 100 ad variations by Friday.
Test 10 of them next week.
That’s it. One week from now, you’ll have more creative ammo than most brands produce in a year.
🎯 Closing
You don’t need a bigger budget.
You need a system that makes ads faster than the algorithm can kill them.
Stop chasing the “perfect ad.”
Start building an Ad Factory.
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